New studies have shown that while potential buyers might be drawn in by the exterior look of a car, it’s the interior which can seal the deal for a lot of people.
Scott Strong, director for interior design at Ford Motor Co., confirmed this, saying that if the internal design of the car doesn’t meet a driver’s expectations they can quickly lose interest in the car.
“The exterior is the fall in love part and the interior is the stay in love part [of the equation]” Mr. Strong said.
And he’s not the only one. Mike VanNieuwkuyk, the executive director of vehicle research for J.D Power and Associates added his thoughts as well saying that “We’re drawn to the exterior, but the interior determines how well we like the vehicle.”
With a post-recession market affecting both the amount of cars purchased and the viability of new cars on the market, fixing their interiors could be a necessary step for car companies ongoing success.
Mr. VanNieuwkuyk went on to say “The level of importance placed on the interior is far higher than it has ever been,”.
But on the flip side, cost remains a factor in a market which is expected to hit 13 million in sales this year. People haven’t recovered from the idea of a recession, and are demanding more for less with a firm focus on value for money. So which matters more to you? Traveling in comfort and style or having more money to spend on places to travel to?
Comments